Bring Next-Generation Entertainment Into Your Venue.

We introduce globally proven immersive entertainment to Japan. Through advanced technology and strategic integration, we connect international innovation with Japanese audiences to create experiences that captivate and inspire.

Service details

Our mission

Entertainment has the power to attract attention, shape perception, and redefine how people experience a space. Japan is home to one of the most discerning and experience-driven audiences in the world. We bring world-class entertainment and technology to the Japanese market and design environments where culture, creativity, and commercial performance intersect.

The new frontier of digital entertainment,
at your facility.

Entertainment technology is evolving at an unprecedented speed. The fusion of holograms, VR, AR, and MR is changing the very nature of experiences and has become a new tool that captivates people's hearts. We optimize these advanced technologies to meet our customers' needs and provide the "ultimate experience space" that attracts everyone.

What is Carter Entertainment?

The Carter Group

Carter Entertainment is the LBE specialty division of CarterJMRN and a member of The Carter Group (CEO: Dominic Carter). The Carter Group has been supporting the success of foreign companies in the Japanese market since 2003.


As experts in introducing global entertainment content and technology to the Japanese market, we continuously connect global innovation with Japanese sensibilities and provide new content all the time.

A partner that supports your company's success

A partner that supports your company's success

A deep understanding of Japanese consumers' voices and culture

A deep understanding of Japanese consumers' voices and culture

A deep understanding of Japanese consumers' voices and culture

Proven track record in location-based entertainment, gaming, and the XR field.

Proven track record in location-based entertainment, gaming, and the XR field.

Proven track record in location-based entertainment, gaming, and the XR field.

A diverse team with various cultural backgrounds creates experience design that connects the world and Japan, traversing games, digital, and real spaces.

A diverse team with various cultural backgrounds creates experience design that connects the world and Japan, traversing games, digital, and real spaces.

A diverse team with various cultural backgrounds creates experience design that connects the world and Japan, traversing games, digital, and real spaces.

Comprehensive support from concept design to localization, implementation, and operational improvement.

Comprehensive support from concept design to localization, implementation, and operational improvement.

Comprehensive support from concept design to localization, implementation, and operational improvement.

Service

Service details

Services for facility operation and development operators:

  • Global Content Sourcing and Deployment. We identify, secure, and implement cutting-edge immersive entertainment content and technologies from around the world.
  • Experience Design and Market Localization. We adapt global experiences to align with Japanese audience expectations and cultural context.
  • Concept-Driven Programming. We develop experience strategies that strengthen your venue identity and attract sustained foot traffic.
  • Revenue-Optimized Entertainment Solutions. Our systems are designed to increase dwell time, repeat visitation, and per-guest revenue.
  • Launch Strategy and Performance Measurement. We support activation, marketing integration, and measurable results.
  • Data-Driven Audience Intelligence. We analyze usage patterns and engagement data to inform continuous improvement.
  • Global Content Sourcing and Deployment. We identify, secure, and implement cutting-edge immersive entertainment content and technologies from around the world.
  • Experience Design and Market Localization. We adapt global experiences to align with Japanese audience expectations and cultural context.
  • Concept-Driven Programming. We develop experience strategies that strengthen your venue identity and attract sustained foot traffic.
  • Revenue-Optimized Entertainment Solutions. Our systems are designed to increase dwell time, repeat visitation, and per-guest revenue.
  • Launch Strategy and Performance Measurement. We support activation, marketing integration, and measurable results.
  • Data-Driven Audience Intelligence. We analyze usage patterns and engagement data to inform continuous improvement.

Flow of service

Our Process

A systematic approach allows entertainment investments to generate results early on.

01

Strategic Consultation
We assess market conditions, competitive positioning, and spatial opportunity.

02

Content & Partner Selection
We curate the right global entertainment partners for your objectives.

03

Technology & Platform Integration
We introduce the appropriate technical framework and international collaborators.

04

Localization for Market Fit
We calibrate narrative, UX, and engagement design for Japanese audiences.

05

Design-to-Deployment Management
We oversee implementation from spatial planning through operational launch.

06

Post-Launch Optimization
We analyze performance data and refine programming for sustained impact.

Our partner

Partner company

We collaborate with leading global innovators to introduce distinctive, high-value immersive experiences to Japan.

About us

Proven track record

From theme parks, gaming, and digital UX to tourism and resorts, we have supported clients in providing content that continuously captivates consumers, based on insights into what Japanese consumers value in various entertainment sectors.

Management

Management

Dominic Carter

Founder & CEO, Carter Group

As an expert in entertainment strategy, I have been introducing innovative attractions and technologies to the Japanese market for over 20 years. I am highly regarded as a leader in cross-cultural business development in Japan, from projects with global theme parks to pioneering examples of XR, VR, and hologram entertainment. I excel at merging global innovation with experiences that resonate with Japanese audiences.

Dominic Carter

Founder & CEO, Carter Group

As an expert in entertainment strategy, I have been introducing innovative attractions and technologies to the Japanese market for over 20 years. I am highly regarded as a leader in cross-cultural business development in Japan, from projects with global theme parks to pioneering examples of XR, VR, and hologram entertainment. I excel at merging global innovation with experiences that resonate with Japanese audiences.

Dominic Carter

Founder & CEO, Carter Group

As an expert in entertainment strategy, I have been introducing innovative attractions and technologies to the Japanese market for over 20 years. I am highly regarded as a leader in cross-cultural business development in Japan, from projects with global theme parks to pioneering examples of XR, VR, and hologram entertainment. I excel at merging global innovation with experiences that resonate with Japanese audiences.

Takashi Iizuka

Entertainment Insight & Project Lead

As a pioneer in entertainment design centered around consumer insights, I have been involved in major projects both domestically and internationally. Leveraging my experience in market research, location-based entertainment, and the gaming sector, I transform audience needs into engaging and commercially successful experiences. At Carter Entertainment, I blend creative vision with operations to deliver projects that combine impact and sustainability.

Takashi Iizuka

Entertainment Insight & Project Lead

As a pioneer in entertainment design centered around consumer insights, I have been involved in major projects both domestically and internationally. Leveraging my experience in market research, location-based entertainment, and the gaming sector, I transform audience needs into engaging and commercially successful experiences. At Carter Entertainment, I blend creative vision with operations to deliver projects that combine impact and sustainability.

Takashi Iizuka

Entertainment Insight & Project Lead

As a pioneer in entertainment design centered around consumer insights, I have been involved in major projects both domestically and internationally. Leveraging my experience in market research, location-based entertainment, and the gaming sector, I transform audience needs into engaging and commercially successful experiences. At Carter Entertainment, I blend creative vision with operations to deliver projects that combine impact and sustainability.

Inquiry

Address:

〒106-0032 7-2-29 Roppongi, Minato City, Tokyo, VORT Nogizaka I, 4th Floor

Phone number: